Canon DIGIC 5 Image Processor
The latest-generation Canon DIGIC 5 Imaging Processor further enhances the power of HS SYSTEM by incorporating a more advanced algorithm to deliver images of exceptional quality. Improved noise reduction produces clearer images when shooting in low light even at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability. The DIGIC 5 Imaging Processor also makes possible a new, highly advanced automatic white balance system - the new Canon Multi-Area White Balance which analyzes several areas of the image to determine whether different adjustments are needed for the main subject and the background. Whereas conventional white balance makes an overall adjustment based on a single type of light source.
The Artist Series
True creative mastery is yours with a PowerShot model that is built to impress. The G1X and S100 offer a full range of shooting and recording modes and compatibility with exciting accessories such as Speedlite flashes and remote switches – a professional's camera in compact size.
The Snapshot Series
For quick, easy and friendly snaps, the PowerShot A-series takes care of it. Packed with advanced innovations and smart auto functions, these cameras do all the brainwork so you can focus on getting fun pictures in a snap.
The High Zoom Power Series
Handy at sports and school events, the PowerShot SX-series features extra zoom capabilities to let you get up close and personal, without compromising clarity. The built-in Optical Image Stabilizer minimises camera shake even while walking, so you can capture all the action in one take.
The Adventure Series
If adventure is what you seek, the made-for-adventure PowerShot D20 is your perfect travel companion. Waterproof, freezeproof and shockproof, it is designed to withstand outdoor conditions while offering you the best camera functions the PowerShot is known for.